Our basic belief is that North America’s largest generation is not served by today’s lifestyle publications. As we’ve aged, we’ve been left behind by the publications of our 30’s and 40’s. The publications changed their content to stay with the age group but not us aging readers. And while there are publications based on retiring and aging, they enjoy limited success. They don’t fit with the general interests of this aging yet dynamic generation.

That's where SideOne Magazine comes in.